From Discovery Call To Your Next Adventure...
The Fork Framework™
Decision Point: Virtual vs. Physical Entry
The Fork Framework™ Decision Point
After completing a Market Study & Roadmap, companies face a structured choice driven by four criteria:
- Capital: What can you responsibly commit to U.S. market entry?
- Timeline: How quickly do you need revenue-generating operations.
- Risk Appetite: Do you validate demand first or commit to full infrastructure?
- Infrastructure Needs • Does your product/service require physical facilities to win customers?
- Capital: What can you responsibly commit to U.S. market entry?
- Timeline: How quickly do you need revenue-generating operations.
- Risk Appetite: Do you validate demand first or commit to full infrastructure?
- Infrastructure Needs • Does your product/service require physical facilities to win customers?
The Fork Framework™ is SelectGlobal’s proprietary decision architecture for U.S. market entry.
After a Market Study & Roadmap, companies reach a deliberate decision point: validate demand through a low-risk Virtual Path, or commit to a full Physical Path. The choice is driven by capital, timeline, risk tolerance, and infrastructure needs — not gut feel. Both paths converge into sustained operations powered by the LatticeWorks ecosystem, giving companies a repeatable system to enter, scale, and expand with confidence.
Your Journey to U.S. Market Success
The Fork Framework™ guides established international companies through every stage of American market entry—from initial assessment to sustained operations and future expansion. Here's how the journey unfolds:
Stage 1: Discovery Call
Strategic fit & readiness assessment
We evaluate your company's readiness, product viability, and strategic fit for U.S. market entry. This 90-minute conversation answers one fundamental question: "We see the U.S. market as an opportunity. Does this make sense for us?"
What we assess:
- Product-market fit for American customers
- Competitive positioning and differentiation strength
- Organizational capacity for expansion
- Capital availability and timeline requirements
Stage 2: Market Study & Roadmap
Custom entry strategy based on research and analysis
We develop a tailored market entry strategy grounded in competitive research, regulatory analysis, and site-specific opportunities. This roadmap identifies your optimal entry path, target markets, partnership requirements, and capital deployment strategy.
Key deliverables:
- Competitive landscape analysis
- Regulatory and compliance roadmap
- Preliminary site and partner recommendations
- Financial projections and capital requirements
Stage 3: The Fork Framework™ Decision Point
Virtual vs. Physical Entry — Choosing Your Path
After completing your Market Study, you reach a structured decision point driven by four critical criteria:
- Capital — What can you responsibly commit to U.S. market entry?
- Timeline — How quickly do you need revenue-generating operations?
- Risk Appetite — Do you validate demand first or commit to full infrastructure?
- Infrastructure Needs — Does your product or service require physical facilities to win customers?
Based on these criteria, you choose between two distinct pathways:
| Virtual Path ($75K–$150K | 3–6 months) Low-commitment market validation using U.S. distributors, sales offices, or service partnerships. Ideal for companies testing demand, launching services, or entering with digital products. What happens:
| Physical Path ($2M–$10M+ | 12–24 months) Full-scale infrastructure commitment with local staff, manufacturing facilities, or headquarters operations. Best for companies ready to establish permanent American operations. What happens:
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Stage 4: Convergence — Sustained Operations
Where both paths unite
Whether you entered virtually or physically, both pathways converge into sustained operations powered by the LatticeWorks ecosystem. At this stage, SelectGlobal transitions from market entry orchestrator to ongoing operations partner.
Convergence delivers:
Ongoing Operations & Growth
Production ramp-up, workforce expansion, and performance optimization support to ensure your American operations scale successfully.
LatticeWorks Supply Chain Compliance: The Platypus Advantage
For Physical Path clients with manufacturing operations, Platypus provides AI-enhanced tracking for domestic content compliance and Buy American Act adherence. Real-time analytics ensure you meet federal procurement requirements and qualify for government contracts.
Government Contracts Pathway
Eligibility assessment, SAM.gov registration, bid preparation, and compliance guidance to unlock federal, state, and municipal procurement opportunities.
Continue Expansion
New regions, upgraded facilities, acquisitions, or product line extensions—supported by the same LatticeWorks ecosystem that powered your initial entry.
Stage 5: Reapply the Fork Framework™
Scale, expand, or diversify with discipline
Your first U.S. market entry is rarely your last. As your operations mature, new opportunities emerge: additional regions, expanded product lines, acquisitions, or vertical integration. When they do, you reapply the Fork Framework™ to determine whether to pursue these expansions virtually or physically—ensuring disciplined, strategic growth rather than reactive overexpansion.
Next Adventure scenarios:
- Geographic expansion (new states or regions)
- Product line diversification
- Vertical integration (suppliers or distribution)
- Strategic acquisitions
- Government contracting pipeline development
One Point of Accountability, Every Step of the Way
From Discovery Call through ribbon cutting and beyond, SelectGlobal owns the outcome. No handoffs, no fragmented consultants—just one strategic partner coordinating your entire journey through the LatticeWorks ecosystem of 250+ municipalities, 65+ trade offices, and 100+ alliance partners.
