--- title: One Seeing Is Worth a Hundred Tellings description: "22 days, 3,300 miles, 11 states. What the ground showed us that the data could not: visitor economies, first impressions, narrow downtowns and freight." image: https://www.selectglobal.net/hubfs/Richmond_300-175_again.png --- [Skip to content](https://www.selectglobal.net/select-global-llc-blog/atlas-feature-one-seeing-road-trip-2026#main-content) [![SelectGlobal-Logo\_Full-Color](https://www.selectglobal.net/hs-fs/hubfs/SelectGlobal-Logo_Full-Color.jpeg?width=971&height=477&name=SelectGlobal-Logo_Full-Color.jpeg)Homepage](https://www.selectglobal.net/home) - [About Us](https://www.selectglobal.net/aboutus) - [Process](https://www.selectglobal.net/our-process) - [Capabilities](https://www.selectglobal.net/capability-statement) - [Communities](https://www.selectglobal.net/communities) - [Blog](https://www.selectglobal.net/select-global-llc-blog) - [Newsletter](https://www.selectglobal.net/selectglobal-field-guide) - [About Us](https://www.selectglobal.net/aboutus) - [Process](https://www.selectglobal.net/our-process) - [Capabilities](https://www.selectglobal.net/capability-statement) - [Communities](https://www.selectglobal.net/communities) - [Blog](https://www.selectglobal.net/select-global-llc-blog) - [Newsletter](https://www.selectglobal.net/selectglobal-field-guide) ![Richmond, VA at sunset](https://www.selectglobal.net/hs-fs/hubfs/Richmond_300-175_again.png?width=300&height=175&name=Richmond_300-175_again.png) Industrial Policy Analysis # One Seeing Is Worth a Hundred Tellings ![Michael Edgar](https://7528315.fs1.hubspotusercontent-na1.net/hub/7528315/hubfs/raw_assets/public/mV0_d-cms-elevate-theme_hubspot/elevate/images/avatar-placeholder.jpg?width=48&height=48&name=avatar-placeholder.jpg) Michael Edgar November 11, 2026 ### The Big Road Trip, Fall 2026: Recap ## TL;DR We drove 3,300 miles through eleven states in the weeks before the November elections, and the ground kept adding what the data leaves out. Four patterns stood out: tourist towns that are quietly factory towns, first impressions that decide who stays, downtowns built along a single street, and freight filling corridors before the jobs data catches up. Policy sets the terms. The ground decides whether a place can deliver. --- To all those who followed us on social media across our 22-day Big Road Trip, thank you. You already know much of what we saw across 3,300 miles and eleven states: Illinois, Indiana, Kentucky, Tennessee, North Carolina, South Carolina, Virginia, Maryland, Pennsylvania, West Virginia and Ohio. For everyone else, let's dive in. An old Chinese saying is credited to the Han general Zhao Chongguo. Asked by his emperor how many troops he needed to put down a revolt on the western frontier, he answered, in our translation: "One seeing is worth a hundred tellings. Military matters are difficult to judge from a distance; I request to ride swiftly to Jincheng, map the terrain, and submit a strategy." \[1\] We tested that idea for 22 days, from Louisville through the Carolinas and home over the Appalachians. Most of our scheduled meetings were cancelled or postponed. The two we most wanted were both defense-related: one postponed over security considerations, the other awaiting a project decision. In the weeks before an election, some decisions wait. So the ground did the talking, and four patterns stood out. Each says something the data alone could not. --- ### 1. The visitor economy is not the economy We often borrow Michael Lind's four towns - Resource Town, Factory Town, Professional Town and Tourist Town - to describe how a place's traded sector shapes every other job in it. In Lind's telling, Tourist Town is the poorest of the four. \[2\] Most places hold some of all four at once. In our reading, though, many move through them over time: extraction, then production, then services, then tourism. Many of the places we visited are labeled tourist towns. Yet leisure and hospitality, the closest standard measure of tourism jobs, was usually less than 15% of local employment. #### Charleston, SC Charleston was founded in 1670, and it has always been a shipping town. Its 18th- and 19th-century elite modeled their lives on Georgian England, with a social season that peaked each February with Race Week. \[3\] They built elaborate townhouses in the city and kept plantations on the rivers. The Civil War ended that world. At Magnolia on the Ashley River, the main house burned, and the Rev. John Grimke Drayton sold more than half the land to a phosphate mining company to stay solvent. In 1871 he opened the gardens to the public. Visitors paid to ride a steamboat up the Ashley from Charleston, tour the gardens, eat lunch and ride back. Magnolia became one of Charleston's first tourist attractions. \[4\] Charleston still sells its harbor and history to the world. Yet leisure and hospitality is only about one in eight metro jobs: 54,200 of 439,200, or 12.3%. The bigger story sits behind the postcard. The metro has 889,000 people, up 11.2% from the 2020 Census count, and a $64.0 billion economy (2023). Joint Base Charleston counts 24,900 people, MUSC 17,000 and Boeing about 9,000. Volvo, Mercedes-Benz Vans and Bosch employ thousands more, and companies from 23 countries rank among the region's top multinationals. Median household income is $90,307, ahead of Richmond's $83,460. \[5\] Google's $9 billion data center build is underway, and Redwood Materials' $3.5 billion battery-materials campus, announced in 2022, has begun operating. \[6\] (Data from our Metro Scorecard; see below.) #### Asheville, NC Asheville was already a health-resort town when George Washington Vanderbilt II, grandson of shipping and railroad tycoon Cornelius "Commodore" Vanderbilt, built the Biltmore estate between 1889 and 1895. Who knew that the winery in its old dairy barn is the most visited winery in the country? \[7\] Tourism is real money here. Visitors spent about $2.6 billion in Buncombe County in 2025, and leisure and hospitality is the metro's third-largest sector at 26,400 jobs, 14% of the total and up 3.9% over the year. But Asheville is more than a destination. It is a $29.0 billion metro economy (2023) of 422,000 people, and its biggest employers run from Mission Health to Biltmore. \[8\] It is also landing serious industrial investment: Pratt & Whitney's $285 million turbine airfoil expansion (325 jobs), BorgWarner's $100 million Hendersonville addition (378 jobs), and 300 new Eaton jobs in Arden. \[9\] These projects matter less for their job counts than for what they do to the mix: they broaden an economy long identified with tourism. (Data from our Metro Scorecard.) #### The Research Triangle, NC Research Triangle Park has been on our list since 1991, when Joel Garreau counted the Triangle among America's edge cities in *Edge City*. \[10\] Raleigh, Durham and Chapel Hill form a three-city region built around three major research universities: Duke, UNC-Chapel Hill and NC State. It is one of the most educated places in the country. More than half of adults 25 and older hold at least a bachelor's degree: 53.4% in Durham-Chapel Hill and 51.2% in Raleigh, against 37.8% across all metro areas. Durham posted one of the largest gains of any metro in the past five years. \[11\] Research Triangle Park alone holds more than 385 companies and 55,000 employees. \[12\] In April, AbbVie announced a $1.4 billion, 734-job manufacturing campus in Durham, its largest single-campus investment to date. \[13\] On the ground, Durham's American Tobacco Campus shows what that kind of capital builds on: a former tobacco factory complex beside the Durham Bulls ballpark, reused as offices, restaurants and public space, and very well done. What sets the region apart is the North Carolina Museum of Art in Raleigh, and it is free. Its 164-acre museum park of trails, gardens and monumental outdoor sculpture is billed as the largest museum park in the nation, and the galleries hold Monet and Rodin. \[14\] Amenities like these do a different job than incentives. Incentives help win a project. A place people want to spend a Saturday helps keep the people who staff it. The city you visit and the city that works are different cities. Capital goes to the second one. --- ### 2. First impressions decide You never get a second chance to make a first impression. #### The front porch On the interstate, the first thing you often see after crossing a state line is a welcome center. It is the state's first chance to make an impression on newcomers. The best ones were staffed, with an information desk that knew the whole state, not just the next exit. South Carolina made the best overall first impression. Its nine welcome centers are run by the state tourism agency rather than the highway department, and they see about five million visitors a year. \[15\] The staff handed us maps and guides for nearly every place we were staying. It set the tone for our time there. The best local intelligence came from the desk in North Carolina, where the welcome centers are run by the state Commerce Department; the first one opened in 1968. \[16\] We talked about the state's surging growth - Raleigh-Cary alone is up nearly 13 percent since 2020 - and what came with it. We learned where pushback against more growth was building, and which towns were not keeping up with the roads and schools that growth demands. Communities are looking for ways to make growth pay for its own pipes, charging the cost of new water and sewer lines back to the properties they serve. For a manufacturer, that changes the site question. Land may be available, but a community's willingness and capacity to absorb growth is often the binding constraint. Permission to grow is becoming the scarce input, not land. #### The successes Bardstown, a short drive from Louisville, has made itself a centerpiece of the Kentucky Bourbon Trail. Settled in 1780 and formally established in 1788, it is one of the oldest towns in Kentucky. \[17\] Today it is also a tourist town, built around shopping and a cluster of distilleries. The town made it easy to know where you could park for free and where open containers were allowed. Each shop along Main Street offered something different and welcomed browsing, and the local tavern and brewery reused an old building without losing its character. The local historic preservation and appearance review board controls how and where things get built, and it shows. In a similar vein, Maker's Mark, half an hour south in Loretto, offered spectacular grounds and a professional-level tour of the distillery. Every bottle of Maker's Mark comes from that one distillery, about 2.7 million nine-liter cases in 2025. Its corn and wheat come from a small group of nearby family farms, and its barrels come from Independent Stave's Kentucky Cooperage in Lebanon, in the same county. \[18\] Most of its core agricultural and barrel inputs are sourced locally. That gives it a different tariff exposure from manufacturers that depend on imported components, although its export sales remain exposed to retaliation abroad. With a scripted sequence from entry to gift shop, you leave with a wonderful first impression. And a bottle ;-) Some of the best impressions were not scripted at all. Mammoth Cave was sold out in the middle of the week, in October. Nearby, the best meal of the trip came from a taqueria cobbled together from shipping containers and a job site trailer. The best dinner tips and off-the-beaten-track finds came from hotel managers, not apps. #### The not-so-great One stop will remain nameless. From the moment we crossed into town, we knew it was not going to be a good experience. The approach felt wrong, parking was confusing and expensive, signage was poor, and we did not feel safe. Worse, in several shops, staff seemed more engaged in conversations with each other than with customers. We dutifully drove the town and walked the central business district, then stayed only long enough to book a hotel closer to our next stop. That town lost a room night, a dinner and a breakfast, and it will never know why. Site selectors weigh far more than parking, but they leave the same way: quietly, and rarely with an explanation. --- ### 3. The Street In Neal Stephenson's *Snow Crash*, the Metaverse is built along a single road, the Street: a hundred-meter-wide boulevard running around a black planet more than 65,000 kilometers in circumference. \[19\] Everything is built on the Street. A short way off it, development tapers to almost nothing. Some American downtowns work the same way. Chicago does not. We have the Magnificent Mile on Michigan Avenue and State Street, but also the rest of the Loop, a dense grid, and diagonal avenues that began as Native American trails. Louisville and Richmond, Virginia are different. Each organizes its historic core around a narrow commercial spine, and density falls off steeply from it. One block off the main street, you are in a residential neighborhood. In Richmond, the commercial strip along Broad Street runs for miles before it gives way to inner-ring housing, with apartments and classic townhomes on either side. After hours, that changed. On Friday and Saturday nights, Richmond's central business district, like most, was a ghost town. Even the downtown expressway was empty. Charlotte, North Carolina built its downtown around finance and sports instead. Its offices, cultural institutions and stadiums sit within walking distance of one another. On game night, what was a 10-minute walk becomes a 20-minute car ride. Daytime employment and evening activity are different economic systems. Offices fill a downtown from nine to five; residents, restaurants and institutions keep it alive after six. Where the spine is narrow, so is the margin for error. One dead block reads as a dead downtown. --- ### 4. Between the towns: freight has become the traffic The factory and logistics jobs behind the postcard - Boeing, Volvo, Pratt & Whitney - move by truck. Trucks bookended the trip. Heading out, it was traffic, traffic, traffic from Chicago to Louisville. Coming home, logistics traffic around Columbus was noticeably heavier than on our last trip two years ago. The interchange of I-80 and I-94 near the Indiana line ranks 24th on the American Transportation Research Institute's 2026 list of the nation's worst truck bottlenecks. For the first time, the number one spot is also in Chicago, at I-294 and I-290/I-88. Across the top 100, average rush-hour truck speeds fell 2.8% in a year, to 33.2 mph. \[20\] Back roads beat the interstate. Not every truck means a new factory; warehousing, e-commerce and construction all add to the count. Still, the industrial economy shows up on the highway before it shows up in the announcements. --- ### What the ground told us Data tells you what a place is. The ground tells you how it behaves. Across 3,300 miles, the two rarely contradicted each other, but the ground kept adding what the spreadsheet leaves out. It showed us the parking sign that sends a visitor away, and the welcome center desk that knows where growth is outrunning the roads. It showed us the main street that empties at six o'clock, and the truck traffic moving through already-constrained corridors. A place's economy is more than its employers and incentives. It is the physical, institutional and human capacity that allows those employers to operate and grow. We drove these roads in the weeks before the November elections. Whatever direction the country takes next, it will play out in places like these: tourist towns that are quietly factory towns, downtowns built along a single street, and corridors already filling with freight. Policy sets the terms. The ground decides whether a place can deliver. Zhao Chongguo rode to Jincheng before he drew up a plan. We still get in the car for the same reason. If one of these stops is on your shortlist, or your community wants to know what a visitor sees on the way in, we would be glad to compare notes. And tell us where we should drive next. [www.selectglobal.net](https://www.selectglobal.net) --- ### About the Metro Scorecard The Metro Scorecard is an internal SelectGlobal tool, built for our client work rather than for publication. The metro figures above come from it. It started on this trip. Over dinner one night, we shared a rough draft comparing what a household actually pays in taxes in different places, using a median-priced home in a top-ranked school district in each. It models one household's choice, not the average tax burden in a metro. Charleston then became the first test case for a full metro profile. Since then the two have grown into a single internal tool with metro scorecards and a Total Tax Atlas for our three main client types. Each scorecard sets one metro against two benchmark metros on the same data basis: - **Core fields:** population and growth since 2020, GDP, income per person and median household income, from the Census Bureau and the Bureau of Economic Analysis - **Labor:** jobs by sector and their 12-month change, from the Bureau of Labor Statistics - **Anchors and capital:** the largest employers, foreign-owned employers by home country, and announced investment - **Costs and context:** industrial power and space costs, and state governance Every figure carries its source and date, and fields that cannot be sourced are marked rather than estimated. --- ### ENDNOTES \[1\] Ban Gu, *Book of Han* (Han Shu), chapter 69, "Biography of Zhao Chongguo," completed c. 111 CE. [Chinese Text Project](https://ctext.org/han-shu). English translation ours. \[2\] Michael Lind, "Does Manufacturing Matter? A Tale of Four Cities," excerpt from *Hell to Pay: How the Suppression of Wages Is Destroying America*. [NewGeography](https://mail.newgeography.com/content/007823-does-manufacturing-matter-a-tale-four-cities). \[3\] South Carolina Encyclopedia, "South Carolina Jockey Club." [scencyclopedia.org](https://scencyclopedia.org/sce/?p=14937). \[4\] Magnolia Plantation & Gardens, "History" ([magnoliaplantation.com](https://www.magnoliaplantation.com/history)); Historical Marker Database, Magnolia Plantation & Gardens marker ([hmdb.org](https://www.hmdb.org/m.asp?m=300980)). \[5\] Charleston-North Charleston MSA: U.S. Bureau of Labor Statistics, [Economy at a Glance](https://www.bls.gov/regions/southeast/sc_charleston_msa.htm), September 2026, preliminary, not seasonally adjusted; U.S. Census Bureau population estimates, July 2025, via [FRED](https://fred.stlouisfed.org/series/CRLPOP); U.S. Bureau of Economic Analysis GDP, 2023, via [FRED](https://fred.stlouisfed.org/data/NGMP16700); American Community Survey 2024 1-year (Charleston and Richmond MSAs); Charleston Regional Development Alliance, [Leading Employers](https://www.crda.org/business/market_profile/leading_employers.html) and multinational employer list, December 2025. \[6\] Google, ["Google is investing in South Carolina,"](https://blog.google/company-news/inside-google/company-announcements/google-american-innovation-south-carolina/) October 13, 2025 ($9 billion through 2027); Office of the Governor of South Carolina, ["Redwood Materials establishing operations in Berkeley County,"](https://www.governor.sc.gov/node/2171) December 14, 2022 ($3.5 billion and 1,500 jobs announced); SC Daily Gazette, ["SC battery company begins recycling operations in the Lowcountry,"](https://scdailygazette.com/2025/11/13/sc-battery-company-begins-recycling-operations-in-the-lowcountry/) November 13, 2025. \[7\] Biltmore, "Biltmore's Winery: A Tradition of Evolution," updated June 19, 2026. [biltmore.com](https://www.biltmore.com/blog/biltmores-winery-a-tradition-of-evolution/). \[8\] Asheville MSA: Explore Asheville and Buncombe County Tourism Development Authority, [FY2025-26 Annual Report](https://www.exploreasheville.com/sites/default/files/2026-10/FY26_AnnualReport_10-1-26.pdf); U.S. Bureau of Labor Statistics, [Economy at a Glance](https://www.bls.gov/eag/eag.nc_asheville_msa.htm), September 2026, preliminary; BEA GDP, 2023, via [FRED](https://fred.stlouisfed.org/data/NGMP11700); Census population estimates, July 2025, via [FRED](https://fred.stlouisfed.org/data/ASHPOP); Asheville Area Chamber of Commerce and NC Commerce, [Major Employers 2025](https://www.ashevillechamber.org/wp-content/uploads/2025/10/EDC-FS-Major-Employers-2025_allcounties.pdf). \[9\] Business North Carolina, [Pratt & Whitney expansion](https://businessnc.com/pratt-whitney-announces-285-million-expansion-325-more-jobs-for-buncombe-county/); NC Department of Commerce, ["Governor Stein Announces $100 Million Expansion for BorgWarner in Hendersonville,"](https://www.commerce.nc.gov/news/press-releases/2026/05/26/governor-stein-announces-100-million-expansion-borgwarner-hendersonville) May 26, 2026; Asheville Area Chamber of Commerce, [Eaton](https://www.ashevillechamber.org/news-events/press-releases/eaton-invests-in-workforce-growth-in-buncombe-county/). \[10\] Joel Garreau, *Edge City: Life on the New Frontier* (Doubleday, 1991), chapter 11, "The List: Edge Cities Coast to Coast." \[11\] U.S. Census Bureau, ["ACS 5-Year Estimates Show Gains in Educational Attainment,"](https://www.census.gov/newsroom/press-releases/2026/acs-5-year-gains-educational-attainment.html) January 29, 2026 (2015-2019 vs. 2020-2024); Raleigh-Cary figure via [Axios/Census data](https://datawrapper.dwcdn.net/RFuQt/1/). \[12\] Research Triangle Foundation, RTP 3.0 milestone, via [ABC11](https://abc11.com/amp/post/research-triangle-park-marks-historic-rtp-30-milestone-new-development-opportunities/19519632/). \[13\] AbbVie, ["AbbVie Selects North Carolina for New $1.4 Billion Manufacturing Campus,"](https://news.abbvie.com/2026-04-22-AbbVie-Selects-North-Carolina-for-New-1-4-Billion-Manufacturing-Campus) April 22, 2026. \[14\] North Carolina Museum of Art, [Plan Your Visit](https://ncartmuseum.org/plan-your-visit/); Visit Raleigh, [North Carolina Museum of Art](https://www.visitraleigh.com/things-to-do/museums/north-carolina-museum-of-art/). \[15\] South Carolina Department of Parks, Recreation and Tourism, [Welcome Center Program](https://scprt.com/tourism/welcome-center-program); SC Daily Gazette, ["More visibility: SC tourism program hopes to drive more visitors to small towns,"](https://scdailygazette.com/2025/12/31/more-visibility-sc-tourism-program-hopes-to-drive-more-visitors-to-small-towns/) December 31, 2025. \[16\] Visit North Carolina, ["Welcome Centers Celebrate 50th Anniversary,"](https://media.visitnc.com/Welcome-Centers-Celebrate-50th-Anniversary-and-Launch-Sweepstakes) 2018; NC Department of Commerce, [North Carolina Welcome Centers](https://commerce.nc.gov/contact/north-carolina-welcome-centers). Raleigh-Cary growth: Census population estimates, April 2020 to July 2025. \[17\] National Park Service, National Register of Historic Places nomination, [Bardstown Historic District](https://npgallery.nps.gov/GetAsset/5605996b-2277-45ff-93df-b038cd963198). \[18\] *The Spirits Business*, Brand Champions 2026, via [The Whiskey Wash](https://thewhiskeywash.com/whiskey-articles/the-top-10-american-whiskeys-that-dominate-the-global-market/); Maker's Mark, ["Our Purpose"](https://makersmark.com/story/purpose); Independent Stave Company, [cooperage facilities](https://www.iscbarrels.com/?p=20747). \[19\] Neal Stephenson, *Snow Crash* (Bantam Books, 1992). \[20\] American Transportation Research Institute, ["Top 100 Truck Bottlenecks - 2026"](https://truckingresearch.org/2026/02/top-100-truck-bottlenecks-2026/) and [release](https://truckingresearch.org/2026/02/atri-releases-annual-list-of-top-100-truck-bottlenecks-9/), February 17, 2026. --- ## ABOUT THE AUTHOR Michael T. Edgar is the Founder and CEO of SelectGlobal LLC. SelectGlobal is a jurisdictional intelligence firm that maps how policy mechanics, procurement authorities, appropriations cycles, and geographic realities converge to create time-bounded windows of validated federal demand, and connects allied-nation manufacturers to those windows before capital is committed. Edgar is a licensed architect (NCARB certified), a former member of the U.S. Investment Advisory Council, and a board director of the International Trade Association of Greater Chicago. His analytical work on institutional transition, reindustrialization geography, and allied-nation market entry draws on 30 years of advisory and project delivery across architecture, real estate development, and international economic development. [www.selectglobal.net](https://www.selectglobal.net)   ## DISCLAIMER The analysis presented here represents independent strategic research. This work does not constitute financial, legal, or investment advice. All strategic assessments represent analysis of observable trends, published policy documents, and structural constraints. Readers should verify all claims independently and consult appropriate professionals before making strategic decisions. SelectGlobal LLC is a jurisdictional intelligence firm that connects allied-nation manufacturers with U.S. market entry pathways through site selection, federal procurement navigation, and operational buildout support. [www.selectglobal.net](https://www.selectglobal.net/) ## Share this post [mailto:https%3A%2F%2Fwww.selectglobal.net%2Fselect-global-llc-blog%2Fatlas-feature-one-seeing-road-trip-2026](mailto:https%3A%2F%2Fwww.selectglobal.net%2Fselect-global-llc-blog%2Fatlas-feature-one-seeing-road-trip-2026) ## Keep reading ### [![](https://www.selectglobal.net/hs-fs/hubfs/Desk-set-globe.gif?width=650&height=450&name=Desk-set-globe.gif) Industrial Policy Analysis Three Geographies of Compute](https://www.selectglobal.net/select-global-llc-blog/atlas-article-three-geographies-of-compute) ### [![](https://www.selectglobal.net/hs-fs/hubfs/Desk-set-globe.gif?width=650&height=450&name=Desk-set-globe.gif) Industrial Policy Analysis Want Is Not Need](https://www.selectglobal.net/select-global-llc-blog/atlas-feature-rails-map-part-1) [![Select Global Logo](https://www.selectglobal.net/hs-fs/hubfs/SelectGlobal-Logo_Full-Color_23k.jpeg?width=971&height=477&name=SelectGlobal-Logo_Full-Color_23k.jpeg "Select Global Logo")](https://www.selectglobal.net/select-global-home) - [About Us](https://www.selectglobal.net/aboutus) - [Process](https://www.selectglobal.net/our-process) - [Capabilities](https://www.selectglobal.net/capability-statement) - [Communities](https://www.selectglobal.net/communities) - [Blog](https://www.selectglobal.net/select-global-llc-blog) - [Newsletter](https://www.selectglobal.net/selectglobal-field-guide) ---  © 2026. All rights reserved. ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Michael Edgar", "url" : "https://www.selectglobal.net/select-global-llc-blog/author/michael-edgar" }, "dateModified" : "2026-11-11T19:39:36.003Z", "datePublished" : "2026-11-11T19:39:12.000Z", "headline" : "One Seeing Is Worth a Hundred Tellings", "image" : [ "https://www.selectglobal.net/hubfs/Richmond_300-175_again.png" ], "mainEntityOfPage" : { "@id" : "https://www.selectglobal.net/select-global-llc-blog/atlas-feature-one-seeing-road-trip-2026", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.selectglobal.net/hubfs/SelectGlobal-Logo_Full-Color_23k.jpeg" } } } ```