- Build inside the walls now—while robust incentives, political momentum, and infrastructure investments converge in your favor.
- Wait—and pay premium prices later, competing for fewer opportunities in an increasingly policy-driven environment where regulatory compliance, supply chain security, and market access converge into competitive necessity.
- Durable tax incentives (Opportunity Zones, Qualified Small Business Stock, Low-Income Housing Tax Credits, accelerated depreciation) dramatically reduce upfront costs while boosting long-term ROI.
- A secure, integrated continental market combines Canada's resource strengths, Mexico's workforce dynamism, and U.S. demand scale into a unified economic bloc of 500 million consumers.
- Bipartisan commitment to resilience ensures program longevity and minimizes policy risk for committed capital investments. As Andreessen notes, even traditionally anti-building constituencies are recognizing the need for physical infrastructure and domestic production capacity.2
- Technological leadership in AI and robotics, with the U.S. maintaining decisive advantages over competitors while Europe regulates itself out of contention.
- Delay carries steep penalties: premier sites are rapidly claimed, incentive windows narrow, and latecomers face both higher entry costs and amplified exposure to trade, policy, and geopolitical volatility.
- The end of the "cheapest labor" model: Geopolitical risks now outweigh marginal cost savings from distant production.
- The rise of the Alien Dreadnought: AI-powered automation makes high-wage regions competitive for sophisticated manufacturing while creating entirely new categories of production.
- Policy alignment: Federal, state, and local incentives create unprecedented support for strategic reshoring, while competitor nations handicap themselves through overregulation.
- Site Selection: Prioritize locations with robust supplier ecosystems, modern transportation infrastructure, and scalable utility capacity. Proximity to research universities and technical training programs provides sustainable talent pipelines—particularly important given the systematic underutilization of domestic talent in recent decades.
- Incentive Optimization: Map all available benefits (Opportunity Zones, accelerated depreciation, state and local programs) against your project's internal rate of return. Properly stacked incentives can transform marginal projects into compelling investments while supporting broader community development goals.
- Local Partnership: Engage early with housing, workforce development, and infrastructure stakeholders. Programs like Low-Income Housing Tax Credits and regional workforce initiatives are critical for sustained competitive advantage and help address the artificial scarcity of skilled domestic workers.
- Execution Speed: Move decisively while current momentum and infrastructure alignment favor early movers. The window of optimal conditions won't remain open indefinitely, and competitor positioning accelerates daily.
1.Zeihan, Peter. The Accidental Superpower: The Next Generation of American Preeminence and the Coming Global Disorder. Twelve, 2014.
2.Podcast: "Ep 118: Marc Andreessen on AI, Robotics & America's Industrial Renaissance," interview with Marc Andreessen, hosted by Joe Lonsdale, available via podcast and transcript, 2025.
3.Every, Michael. "Macrostrategy versus 'Grand Macro Strategy'," Rabobank, 23 April, 2024.
4.Lind, Michael. Hell to Pay: How the Suppression of Wages Is Destroying America. Portfolio, 2023.
5. Every, Michael. "$tablecoins in an un$table $ystem" Rabobank, 21 August, 2025